Case studies
Illustrative examples based on typical engagements. No fabricated names or invented statistics.
Illustrative example based on typical engagements
Melbourne plumber
Trades · 4 months
The situation
A sole-trader plumber whose Google rating had dropped to 3.2 stars after two fake competitor reviews. Only 12 total reviews, with the negatives dominating the profile. Inbound calls had dropped noticeably.
What we did
- Flagged both fake reviews through Google’s official dispute process
- Set up automated post-job review invitations to all customers
- Drafted professional AI responses to every existing and new review
- Optimised the Google Business Profile with accurate service areas and photos
Results
3.2 → 4.6 stars in 4 months
+140% inbound calls
58 new genuine reviews in the first quarter
Both fake reviews removed through official dispute process
Illustrative example based on typical engagements
Suburban dental clinic
Medical & dental · 6 months
The situation
A suburban dental practice with an outdated website that didn’t appear in local search results. Relying entirely on word-of-mouth referrals. No Google Business Profile optimisation and only a handful of reviews.
What we did
- Built a clean, mobile-first website optimised for suburb and specialty keywords
- Claimed, verified, and fully optimised the Google Business Profile
- Set up automated post-appointment review invitations for all patients
- Created local SEO suburb pages targeting nearby areas
Results
Page 1 for “dentist [suburb]” within 8 weeks
+90 new patient enquiries per month
4.2 → 4.8 stars in 6 months
Appearing in the local map pack for 12 suburb keywords
Illustrative example based on typical engagements
Family restaurant
Hospitality · 6 months
The situation
A family-owned restaurant with good food but mixed online reviews and no strategy for responding. Negative reviews went unanswered for months. Weekend bookings had plateaued despite strong word-of-mouth.
What we did
- Responded professionally to every existing review (positive and negative)
- Set up automated post-visit review invitations for all diners
- Placed feature articles in regional mastheads highlighting the restaurant’s story
- Optimised the Google Business Profile with updated photos and weekly posts
Results
4.1 → 4.7 stars in 6 months
+65% weekend bookings
3 feature articles published in regional mastheads
Review response rate from 0% to 100%
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